The future of motorsport event and entry management

Ten years ago, Founders Matthew Herbert and Tom Clarke embarked on a journey to revolutionise business operations. Frustrated by inefficiencies and inspired by the potential for improvement, we envisioned a structured, efficient, and high-performing ecosystem to streamline processes and drive effectiveness. The result of this vision is WOLF - Working On line Facility—a powerful online business management system rooted in functionality, simplicity, and sound business practices.

At its core, WOLF is designed to centralize all business operations onto a single, user-friendly platform. By seamlessly integrating multiple functions, it empowers businesses to achieve greater efficiency and maintain a competitive edge. Today, WOLF serves as the backbone of both companies we own, embodying innovation that sets us apart in our industries.

With over 16 years of experience in various levels of motorsport in Australia, Tom witnessed firsthand the growing demand for streamlined solutions in event management and participation. Recognising these needs, we have successfully positioned WOLF as a vital tool within the motorsport industry.

Our mission is simple yet ambitious: to provide a comprehensive, user-friendly solution that supports businesses and industries in achieving their goals with ease and efficiency. At WOLF, we’re not just building software—we’re creating a smarter way to work and thrive.