January 22, 2025

Rally of Canberra secure major naming rights partner

The 2025 EROAD Australian Rally Championship has continued to gain serious momentum ahead of its season opener in March, with Rally of Canberra securing Toyota as its official naming rights partner.

To be known as the Toyota Gazoo Racing Rally of Canberra, the event’s new partnership is a major coup for the ARC, with the high-profile manufacturer’s addition to have a positive effect on the championship.

"The Brindabella Motorsport Club is super excited about partnering with Toyota for the Rally of Canberra.

Toyota through the Bates family have a long history in rallying in Canberra. We have always strived to present a high level and professional event but with the sponsorship we can take the event to the next level.

Toyota through the Bates family have a long history in rallying in Canberra. We have always strived to present a high level and professional event but with the sponsorship we can take the event to the next level.

In addition to Toyota Gazoo Racing, I would also like to acknowledge the ACT Government for its unwavering support, as without it, this event would not be possible."

Adrian Dudok, Toyota Gazoo Racing Rally of Canberra, Clerk of Course

Enjoying a longstanding involvement in both Australia and on the world stage, Toyota is a name synonymous with rally, having had a significant presence since the early 1970s.

Since entering the Australian rally scene in that decade, Toyota has remained a dominant force, with its teams achieving consistent success throughout the years. Much of its success has been shaped by the Bates family, with Canberra locals Neal, Harry, and Lewis Bates each contributing to the brand’s illustrious history in the ARC with silverware.

"We’re excited to be supporting the ARC this year—it’s a great way to celebrate everything we love about motorsport.

Canberra holds a special place for us and we’re proud to support the Rally of Canberra, an event that brings people together and showcases the passion for racing.

And of course, we want to recognise the Bates family, whose dedication to rallying continues to inspire us all."

Emma O’Brien, Toyota Motor Corporation Australia, Eastern Region Marketing Manager

The announcement comes just days after the ARC announced EROAD as its major sponsor for the upcoming season, who have signed on for a further two years – further illustrating the positive trajectory of the championship.

"Having a brand as prestigious as Toyota join as a major partner for our season opener is fantastic news for the championship.

I have no doubt Toyota’s influence on Rally of Canberra will be significant as it adds an extra element of prestige to the event and will increase the championship’s reach within the ACT as a result.

From an ARC point of view, we look forward to seeing this collaboration take place in 2025 and can’t wait to get the season underway."

Jill Coppin, EROAD Australian Rally Championship, Events Director

Entries for the Toyota Gazoo Racing Rally of Canberra open on 24 January, with the EROAD Australian Rally Championship’s season opener to take place in the nation’s capital on 21-23 March.

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